Jocelyn Boudreau is CEO and co-founder of Hortau. He holds a Bachelor of Engineering and a Masters degree in soil physics from Laval University (Québec, Canada). Early in his career, Jocelyn worked at Laval University as a research assistant, helping with the development of a sub-irrigation system in capillary mat for container crops, greenhouse and nursery.
He then acted as a tech consultant for various irrigation, soil physics and technical sales projects, before co-founding Hortau in 2002. He played a key role in the company’s start-up phase, from the business plan and strategy, financing, building and managing a high-level team, as well as the execution of the company’s growth strategy.
Jocelyn is currently responsible for managing the company’s human and financial resources, coordinating the team, strategic planning and also preparing and managing the company’s board meetings. Jocelyn currently lives with his family in San Luis Obispo, Calif, operating out of Hortau’s U.S. headquarters, where he works closely with the sales, marketing and tech support teams on the company’s growth territory.
Bruno has been the CFO at Hortau since April 2006, guiding Hortau through multiple rounds of financing and company growth of about 50% in each of the past five years.
Bruno is a graduate of the University of Laval, with a Bachelor in Business Administration Degree in Accounting and Finance. Previously, he was Director of Finance for Rololight Corporation and Labcal Technologies
Vice President of Sales
Currently managing Hortau’s sales force in California, Jeremy is a graduate of California Polytechnic State University, San Luis Obispo with a B.S in Agribusiness.
Jeremy joined the Hortau team in 2007. He is a native Californian and grew up in a agricultural family. Along with an entrepreneurial spirit, Jeremy’s knowledge of Ag, technology and science helped Hortau establish itself as an industry leader. As the sole representative in California for many years his role was to sell, service and develop the market. Today he manages seven sales representatives with a focus on business development.
- (805) 748-5505
Vice President of Commercial Operations
François joined Hortau in 2017 as Vice-President of Commercial Operations. He brings almost a decade of international sales and operations management experience with both instrumentation and automation manufacturers where François led initiatives to develop the OEM business segment and improve indirect sales channels by establishing strategic partnerships with local distributors and reps.
He holds a BS in international management and marketing from Laval University with combined study-abroad programs from European Business School in Germany and CENTRUM Catolica in Lima, Peru.
Vice President of Engineering
Christian brings more than two decades of high-tech management experience to Hortau. A graduate from the University of Laval, his career started in Quebec City where he founded Anillusion with a former colleague from Exfo. The company developed a technology to enable 3D visualization on PCs. This ultimately led him to complete his MBA at Queen’s University in Ontario before landing in Silicon Valley, where he has lived since 2000.
In California, he has been involved with large corporations such as Altera and Broadcom in addition to smaller startups, where he worked on semiconductor projects in various markets such as wireless infrastructure, industrial automation and digital living rooms.
Vice President of Operations
Yannick is in charge of Hortau’s daily operations covering procurement, production, distribution, installation and technical service.
A graduate of the Université du Québec à Trois-Rivières with a Masters degree in engineering, Yannick has worked with Hortau since 2013. Prior to joining Hortau, Yannick was founder and owner of Biplan Consulting, an operational performance optimization company. Yannick has also provided training on Lean and Six Sigma for managers through École de technologie supérieure (ÉTS) continuous education program, and worked for Bombardier Aerospace as a Lean Six Sigma Master Black Belt, and for the consulting firm Createch Group as senior consultant.
Western US Support Team
West Coast, Automation Specialist
AJ is the automation specialist for the West Coast, handling all of the design, implementation and service of automation and flow-meter monitoring projects.
He is a graduate of Cal State University Monterey Bay, with a Master’s Of Science in Coastal Watershed Science and Policy, with a concentration in marine ecology.
Prior to joining Hortau, AJ worked on a number of highly technical research projects involving in situ measurements and collaboration.
- (805) 550-7581
Kern County, Grower Support
Grower Support specialist Brian Hanson was born and raised in Bakersfield and currently resides in Shafter.
He followed a passion for ag to Bakersfield College, and then CSU Chico, where he studied Animal Science. Throughout college he worked with a PCA, and completed an internship focused on hay and cattle production.
After college, he worked four years on a U.S.F.S. Hotshot crew fighting wildfires. He began working as a Field Technician for Hortau installing and maintaining equipment in the field throughout Kern County.
As a Grower Support specialist, Brian is committed to ensuring that all aspects of the Hortau platform are supported and always available to resolve any needs.
- (661) 703-8300
West Region Service Manager
An early employee of Hortau, Derek Gagne is the West Region Service Manager, based out of the company’s U.S. headquarters in San Luis Obispo, Calif.
He currently manages Hortau’s dedicated team of U.S. technicians, and has traveled as far as Morocco to install systems and train both regional irrigation specialists and growers on how to use Hortau’s platform.
Service is Derek’s number one priority. If growers have an issue with the Hortau irrigation management platform, he recommends they contact him via the information below and he’d be happy to help troubleshoot their issues, or have a technician or grower support specialist visit their ranch to resolve the problem.
- (805) 545-5994
A certified PCA, Derek graduated from Cal Poly with a degree in Agricultural and Environmental Plant Sciences, Plant Protection.
He worked previously as a Ranch Evaluation Specialist with Deerpoint Group, evaluating sites, making tissue and soil analysis reports and fertilizer recommendations.
Derek also worked as a spray technician for Pacific Ag Research, and as a researcher scouting crops for disease and pest pressure with Dupont Crop Protection.
Eder Molina lives in Dinuba where he and his family have been farming for over 30 years.
Before joining Hortau, Eder directly managed almonds, table grapes, and pistachios in and around his hometown and work in both Sales and Grower Relations. He enjoys getting to know his customers and providing real solutions that positively impact their business.
- (559) 713-8486
Fabian Magana is the Hortau Irrigation Advisor for the Fresno area.
A third-generation farmer, CCA, and Agronomist, Fabian has worked in agriculture for as long as he can remember. Growing up on the West side of Fresno Fabin graduated from Fresno City College before going on to work with Dow, Monsanto, Pioneer & Syngenta as both an Agronomist and Crop Advisor.
As an Irrigation Advisor at Hortau Fabian works directly with growers to provide customized irrigation schedules that help achieve meet their production goals and control costs.
- (559) 579-9037
Inside Sales Manager & Grower Support Specialist
Jaxson Toschi is an Inside Sales Manager & Grower Support Specialist at Hortau. He is based out of its U.S. headquarters in San Luis Obispo, Calif. Starting with the company in 2018, he works with new farming operations to see if they are a fit for Hortau’s precision irrigation management and scheduling services.
Originally from Grass Valley, Calif. with family roots in agriculture, Jaxson previously worked in the cleantech sector with Solar City out of its Central Coast branch.
A graduate of Cal Poly, Jaxson studied soil science and earned a degree in Environmental Management, with a concentration in Environmental Impact Mitigation Strategies.
- (805) 545-5994, ext. 334
Jeremy is a CA native who spent his early years in Modesto. After graduating from Hughson High, he attended Utah Valley University where he received a Bachelor’s Degree in Political Science and Government. Jeremy then returned to CA to begin a career in agriculture.
Prior to joining Hortau, Jeremy worked for Pacific Distributing as an Outside Sales Rep before being promoted to Division Sales Manager.
- (209) 480-5768
Director of Customer Success
Nicholas Doyon is Hortau’s Director of Customer Success. He joined Hortau in 2013, working first in operations in the Quebec office for about five years before moving on to a new role as Director of Customer Success in 2018. Since moving to California, he is working closely with our grower support and irrigation advisor teams, to better ensure that our customers get the most out of their Hortau experience.
Nicholas is a graduate of Bishop’s University, with a Bachelor in Business Administration Degree with a focus on entrepreneurship.
- 805 903 3264
Central Coast, Grower Support, Technician
Romain Langlois is a technician and grower support specialist on California’s Central Coast, and was the company’s technician of the year in 2017.
Born and raised in Toulouse, France, Romain’s passion for ag began on his grandfather’s farm in France. He studied at Cal Poly, majoring in crop science and worked in strawberry production before coming to Hortau.
Working in everything from wine grapes to tree fruit, coastal berries to vegetables, Langlois was a technician for 2.5 years with Hortau before joining the grower support team.
- (805) 540-8112
Travis Goldman was born and raised in Watsonville. He graduated from UC Davis and has worked throughout the Salinas Valley and Central Valley as a service technician, grower support specialist and an irrigation management advisor at Hortau.
As an Irrigation Management Advisor in California’s Central Valley, Travis is committed to ensuring grower get the most out of Hortau’s irrigation management platform and scheduling services.
- (831) 588-9740
Midwest, Northeast, & Canada
Nicolas’ passion for agricultural machinery, precision farming, and new technologies drove him to complete his Ag-mechanical engineering technology degree from L’Institut de Technologie Agroalimentaire (ITA).
After graduation, Nicolas went on to work with several dairy producers in Quebec before joining Hortau. After completing an internship with Hortau in 2018, he joined the team full-time, providing training, support, and field service to growers across Canada.
Midwest, Northeast, Region Manager
Hortau’s sales representative and technical support specialist for the Midwest and Northeast, Cody has a degree in environmental Science from St. Norbert College in De Pere.
A Wisconsin native, Cody has worked in cranberry marshes and traditional row crops for both private farming operations and precision irrigation companies based in Wisconsin.
Cody understands the unique challenges Northern growers face throughout the seasons, and is committed to helping growers improve their farming practices.
- (920) 246-9130
Caroline has a degree in Agricultural Economics and an MBA from Laval University.
She counts numerous experiences in agriculture such as nursery, dairy farming and processing, in-vitro culture, farm management training and trade missions. She speaks French, English and Spanish.
Caroline has been part of the Hortau team since 2009. She is currently in charge of direct sales and developing new markets in Canada, Midwest and Northeastern U.S. She has worked extensively with cranberry growers from coast to coast in both Canada and the U.S., helping them improve production and the profitability of their operations.
- 418-836-7927 x229
Francis has an environmental ag degree from Laval University. He also has a degree in ag mechanical engineering from the Institut de la technologie agroalimentaire (ITA).
During his studies, Francis received several distinctions and awards of excellence for his work. Throughout college, Francis interned at Hortau in 2013-14, and re-joined the team in 2016 as a sales representative and technical support specialist.
- (418) 836-7927 ex. 231
Partners & Contributors
Kern and Tulare Counties, Region Manager
John Bison was born and raised in Kern county and grew up with a passion for agriculture. He was very active in 4H and FFA, as well as many Ag leadership programs throughout high school.
After high school, John attended Cal Poly SLO and majored in animal science and also studied viticulture and Agbusiness.
John comes to Hortau with over 15 years of agricultural sales experience, and he contributes his success to building strong relationships and a pride in knowing he’s helping his customers become more sustainable and profitable.
- (661) 303-4081