Regional Teams

Leadership Team

Hortau CEO Jocelyn Boudreau

Jocelyn Boudreau

CEO, Co-Founder

Jocelyn Boudreau is CEO and co-founder of Hortau. He holds a Bachelor of Engineering and a Masters degree in soil physics from Laval University (Québec, Canada). Early in his career, Jocelyn worked at Laval University as a research assistant, helping with the development of a sub-irrigation system in capillary mat for container crops, greenhouse and nursery.

He then acted as a tech consultant for various irrigation, soil physics and technical sales projects, before co-founding Hortau in 2002. He played a key role in the company’s start-up phase, from the business plan and strategy, financing, building and managing a high-level team, as well as the execution of the company’s growth strategy.

Jocelyn is currently responsible for managing the company’s human and financial resources, coordinating the team, strategic planning and also preparing and managing the company’s board meetings. Jocelyn currently lives with his family in San Luis Obispo, Calif, operating out of Hortau’s U.S. headquarters, where he works closely with the sales, marketing and tech support teams on the company’s growth territory.

Bruno Laliberté, Hortau CFO

Bruno Laliberté


Bruno has been the CFO at Hortau since April 2006, guiding Hortau through multiple rounds of financing and company growth of about 50% in each of the past five years.

Bruno is a graduate of the University of Laval, with a Bachelor in Business Administration Degree in Accounting and Finance. Previously, he was Director of Finance for Rololight Corporation and Labcal Technologies

Jeremy Otto

Vice President of Sales

Currently managing Hortau’s sales force in California, Jeremy is a graduate of California Polytechnic State University, San Luis Obispo with a B.S in Agribusiness.

Jeremy joined the Hortau team in 2007.  He is a native Californian and grew up in a agricultural family. Along with an entrepreneurial spirit, Jeremy’s knowledge of Ag, technology and science helped Hortau establish itself as an industry leader.  As the sole representative in California for many years his role was to sell, service and develop the market. Today he manages seven sales representatives with a focus on business development.

  • (805) 748-5505

François Proulx

Vice President of Commercial Operations

François joined Hortau in 2017 as Vice-President of Commercial Operations. He brings almost a decade of international sales and operations management experience with both instrumentation and automation manufacturers where François led initiatives to develop the OEM business segment and improve indirect sales channels by establishing strategic partnerships with local distributors and reps.

He holds a BS in international management and marketing from Laval University with combined study-abroad programs from European Business School in Germany and CENTRUM Catolica in Lima, Peru.

Christian Plante, Hortau Vice President of Engineering

Christian Plante

Vice President of Engineering

Christian brings more than two decades of high-tech management experience to Hortau. A graduate from the University of Laval, his career started in Quebec City where he founded Anillusion with a former colleague from Exfo. The company developed a technology to enable 3D visualization on PCs. This ultimately led him to complete his MBA at Queen’s University in Ontario before landing in Silicon Valley, where he has lived since 2000.

In California, he has been involved with large corporations such as Altera and Broadcom in addition to smaller startups, where he worked on semiconductor projects in various markets such as wireless infrastructure, industrial automation and digital living rooms.

Yannick Marcoux, Hortau Vice President of Operations

Yannick Marcoux

Vice President of Operations

Yannick is in charge of Hortau’s daily operations covering procurement, production, distribution, installation and technical service.

A graduate of the Université du Québec à Trois-Rivières with a Masters degree in engineering, Yannick has worked with Hortau since 2013. Prior to joining Hortau, Yannick was founder and owner of Biplan Consulting, an operational performance optimization company. Yannick has also provided training on Lean and Six Sigma for managers through École de technologie supérieure (ÉTS) continuous education program, and worked for Bombardier Aerospace as a Lean Six Sigma Master Black Belt, and for the consulting firm Createch Group as senior consultant.

Western US Support Team

AJ Cecchettini, Hortau Automation Specialist

AJ Cecchettini

West Coast, Automation Specialist

AJ is the automation specialist for the West Coast, handling all of the design, implementation and service of automation and flow-meter monitoring projects.

He is a graduate of Cal State University Monterey Bay, with a Master’s Of Science in Coastal Watershed Science and Policy, with a concentration in marine ecology.

Prior to joining Hortau, AJ worked on a number of highly technical research projects involving in situ measurements and collaboration.

  • (805) 550-7581

Derek Gagne

West Region Service Manager

An early employee of Hortau, Derek Gagne is the West Region Service Manager, based out of the company’s U.S. headquarters in San Luis Obispo, Calif.

He currently manages Hortau’s dedicated team of U.S. technicians, and has traveled as far as Morocco to install systems and train both regional irrigation specialists and growers on how to use Hortau’s platform.

Service is Derek’s number one priority. If growers have an issue with the Hortau irrigation management platform, he recommends they contact him via the information below and he’d be happy to help troubleshoot their issues, or have a technician or grower support specialist visit their ranch to resolve the problem.

  • (805) 545-5994

Derek Toschi

Irrigation Advisor

A certified PCA, Derek graduated from Cal Poly with a degree in Agricultural and Environmental Plant Sciences, Plant Protection.

He worked previously as a Ranch Evaluation Specialist with Deerpoint Group, evaluating sites, making tissue and soil analysis reports and fertilizer recommendations.

Derek also worked as a spray technician for Pacific Ag Research, and as a researcher scouting crops for disease and pest pressure with Dupont Crop Protection.

  • 661-332-2590

Jaxson Toschi

Inside Sales Manager & Grower Support Specialist

Jaxson Toschi is an Inside Sales Manager & Grower Support Specialist at Hortau. He is based out of its U.S. headquarters in San Luis Obispo, Calif. Starting with the company in 2018, he works with new farming operations to see if they are a fit for Hortau’s precision irrigation management and scheduling services.

Originally from Grass Valley, Calif. with family roots in agriculture, Jaxson previously worked in the cleantech sector with Solar City out of its Central Coast branch.

A graduate of Cal Poly, Jaxson studied soil science and earned a degree in Environmental Management, with a concentration in Environmental Impact Mitigation Strategies.

  • (805) 545-5994, ext. 334

Jeremy DeBoer


Jeremy is a CA native who spent his early years in Modesto. After graduating from Hughson High, he attended Utah Valley University where he received a Bachelor’s Degree in Political Science and Government. Jeremy then returned to CA to begin a career in agriculture.

Prior to joining Hortau, Jeremy worked for Pacific Distributing as an Outside Sales Rep before being promoted to Division Sales Manager.

  • (209) 480-5768

Nicholas Doyon

Director of Customer Success

Nicholas Doyon is Hortau’s Director of Customer Success. He joined Hortau in 2013, working first in operations in the Quebec office for about five years before moving on to a new role as Director of Customer Success in 2018. Since moving to California, he is working closely with our grower support and irrigation advisor teams, to better ensure that our customers get the most out of their Hortau experience.

Nicholas is a graduate of Bishop’s University, with a Bachelor in Business Administration Degree with a focus on entrepreneurship.

  • 805 903 3264

Romain Langlois

Central Coast, Grower Support, Technician

Romain Langlois is a technician and grower support specialist on California’s Central Coast, and was the company’s technician of the year in 2017.

Born and raised in Toulouse, France, Romain’s passion for ag began on his grandfather’s farm in France. He studied at Cal Poly, majoring in crop science and worked in strawberry production before coming to Hortau.

Working in everything from wine grapes to tree fruit, coastal berries to vegetables, Langlois was a technician for 2.5 years with Hortau before joining the grower support team.

  • (805) 540-8112

Travis Goldman

Irrigation Advisor

Travis Goldman was born and raised in Watsonville. He graduated from UC Davis and has worked throughout the Salinas Valley and Central Valley as a service technician, grower support specialist and an irrigation management advisor at Hortau.

As an Irrigation Management Advisor in California’s Central Valley, Travis is committed to ensuring grower get the most out of Hortau’s irrigation management platform and scheduling services.

  • (831) 588-9740

Midwest, Northeast, & Canada

Nicolas Loyer

Service Manager

Nicolas’ passion for agricultural machinery, precision farming, and new technologies drove him to complete his Ag-mechanical engineering technology degree from L’Institut de Technologie Agroalimentaire (ITA).

After graduation, Nicolas went on to work with several dairy producers in Quebec before joining Hortau. After completing an internship with Hortau in 2018, he joined the team full-time, providing training, support, and field service to growers across Canada.

  • 418-836-7927 x244

Cody Jones

Midwest, Northeast, Region Manager

Hortau’s sales representative and technical support specialist for the Midwest and Northeast, Cody has a degree in environmental Science from St. Norbert College in De Pere.

A Wisconsin native, Cody has worked in cranberry marshes and traditional row crops for both private farming operations and precision irrigation companies based in Wisconsin.

Cody understands the unique challenges Northern growers face throughout the seasons, and is committed to helping growers improve their farming practices.

  • (920) 246-9130

Caroline Letendre


Caroline Letendre is Hortau’s Director of Sales for Canada. She has been with the company since 2009. She has a Bachelor’s in Agri-Food Economics and Consumer Sciences and an MBA.

Caroline’s work and academic experience allow her to understand the massive challenges growers currently face in trying to adapt traditional irrigation management practices to today’s ever-increasing variability in climate. Unsuitable irrigation results in inconsistent, unstable and poor crop yields that affect farming productivity and profitability. Caroline recognizes that the implementation of precision irrigation scheduling practices is crucial in avoiding plant stress, which can lead to irreversible physiological damage and yield loss.

As the Director of Sales, she is responsible for providing direct sales and developing new markets across Canada. From coast to coast, Caroline helps fruit and vegetable growers to optimize crop productivity and farm profitability by using Hortau’s state-of-the art Internet of Things (Iot) technology. With Hortau’s IoT system, growers’ irrigation scheduling decisions can be based on the real-time weather, soil, and plant condition information they receive throughout the growing season.

  • 418-836-7927 x229

Francis Desaulniers


Francis has an environmental ag degree from Laval University. He also has a degree in ag mechanical engineering from the Institut de la technologie agroalimentaire (ITA).

During his studies, Francis received several distinctions and awards of excellence for his work. Throughout college, Francis interned at Hortau in 2013-14, and re-joined the team in 2016 as a sales representative and technical support specialist.

  • (418) 836-7927 ex. 231