Privacy Policy
1 - ACCEPTANCE OF THE PRIVACY POLICY
Thank you for visiting hortau.com (the “Website”), using the Irrolis or Web applications (collectively, the “Web Applications”), or using the Hortau Mobile iOS/Android applications (the “Mobile Applications”) provided by Hortau Inc., a Canadian corporation headquartered in Lévis, Québec, Canada (if you are located in Canada), or by Hortau Corp., a Delaware corporation headquartered in San Luis Obispo, California, USA (if you are located in the United States) (collectively referred to as “Hortau,” “we,” or “us”).
We respect the privacy of every individual who visits our Website and uses our Applications, and we are sensitive to privacy concerns on the Internet. We believe it is important for you to understand how we handle the information we collect about you.
This Privacy Policy explains how we collect, use, disclose, and protect the personal information of users of our products (“you”), and when you communicate with us. It describes the types of information we may collect from you or that you may provide to us, as well as our practices regarding the collection, use, retention, protection, and disclosure of such information.
Please note that you remain responsible for protecting your personal information when accessing third-party websites. Our Privacy Policy does not apply to the collection, use, disclosure, or retention of your personal information by third-party websites, even if links on our Website may direct you to third-party content. We are not responsible for their privacy practices and encourage you to review the privacy notices or policies governing those third parties.
This Privacy Policy does not apply to personal information of our employees or former employees in the context of their past, present, or future employment, as a separate policy applies to them and is available upon request. However, this Privacy Policy does apply to any individual applying for employment with us.
We do not knowingly collect personal information directly from children under the age of 14 or any other minimum age required by applicable law. Our products are intended for a general audience and are not specifically targeted or intended for use by children.
We will only use your personal information in accordance with this Privacy Policy unless required otherwise by applicable law. We take steps to ensure that the personal information we collect about you is adequate, relevant, not excessive, and used for limited purposes.
Privacy laws generally define “personal information” as any information about an individual that allows for direct or indirect identification, including information that can be used alone or in combination with other data to identify, contact, or locate a person.
By accessing or using our products, you agree to the practices described in this Privacy Policy and consent to our processing of your personal information as outlined herein. We may amend or update this Privacy Policy from time to time. If we make changes that materially affect your privacy rights and we have your email address, we will notify you. Continued use of our products following any changes to this Privacy Policy constitutes your acceptance of such changes. Where required by law, we will obtain your consent to the revised terms of the Privacy Policy.
2 - WHAT INFORMATION WE COLLECT
We collect and use various types of personal information from and about you when you use our products.
2.1 - INFORMATION WE COLLECT ON THE APPS
Identity Information:
Online Accounts: To use our applications, you must register for an online account. We may request personal information such as your name, job title and role within your organization, email address, username, password, phone number, and product preferences. If you are using our applications on behalf of an organization, we may also request the name of the organization, your organizational email address, and the organization’s phone number.
Marketing Communications: If you wish to receive marketing communications from us, you may subscribe via our website (hortau.com). We will ask for your email address or phone number to send you marketing materials. You may unsubscribe at any time by contacting us at [email protected].
Usage Information:
We collect usage data such as your IP address, browser type and version, time zone settings, browser plug-in types and versions, operating system and platform, and information about your internet connection, device used to access the applications, and usage details.
Interaction Data:
We collect full Uniform Resource Locators (URLs), clickstream data to, through, and from our applications (including date and time), pages viewed or searched, page response times, download errors, visit durations, page interaction data (such as scrolling, clicks, and mouse-overs), exit methods, and any phone numbers used to contact our customer service.
Location Data:
When you use our applications and enable location services, we collect real-time location data from your device. This data helps identify your position relative to your Hortau stations located in your fields.
2.2 - INFORMATION WE COLLECT ON OUR WEBSITE
Identity Information:
When you contact us with inquiries or subscribe to receive newsletters and other marketing materials, we may request personal information such as your name, email address, city, and province/state. If you are acting on behalf of or representing an organization, we may also request the name of the organization, your organizational email address, your job title, and the city and province/state of your business.
Usage Information:
We collect technical data including your browser type and version, time zone settings, browser plug-in types and versions, operating system and platform, and information about your internet connection, the equipment you use to access the Website, and usage details.
Interaction Data:
When you use the Website, we may collect non-personal details about your interactions, including full Uniform Resource Locators (URLs), navigation paths to, through, and from our Website (including date and time), products viewed or searched, page response times, download errors, visit durations, page interaction data (such as scrolling, clicks, and mouse-overs), exit methods, and any phone numbers used to contact our customer service.
2.3 - INFORMATION WE COLLECT BY OTHERS MEANS
Cookies and Other Automatic Data Collection Technologies
When you browse and interact with our Website and Applications, we may use cookies or other automatic data collection technologies to gather certain information about your device, browsing actions, and usage patterns. This includes:
- Details of your visits to the Website and Applications, including traffic data, location data, logs, and other communication data;
- Resources you access and use on the Website;
- Information about your device and internet connection, including your IP address, operating system, and browser type.
We may also use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking, if you enable this feature). To learn more or opt out of personalized advertising, please visit the https://youradchoices.ca/choices/. For more information on how we use cookies and other tracking technologies, including how to manage your preferences, please refer to our https://hortau.com/cookie-policy-ca/.
The information we collect automatically is statistical and does not include personally identifiable information. However, we may retain or associate it with personal information collected through other means, provided by you, or received from third parties with your consent. This helps us improve our Website and deliver better, more personalized services, including:
- Estimating audience size and usage patterns;
- Storing information about your preferences to customize the Website to your interests;
- Speeding up your searches;
- Recognizing you when you return to the Website.
Technologies Used for Automatic Data Collection May Include:
Browser Cookies: A cookie is a small file placed on your device’s hard drive. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you do so, you may not be able to access certain parts of our Website or Web Applications. Unless you have adjusted your browser settings to refuse cookies, our system will issue cookies when you direct your browser to our Website or Web Applications.
Flash Cookies: Certain features of the Website may use locally stored objects (Flash cookies) to collect and store information about your preferences and navigation to, from, and on the Website. Flash cookies are not managed by the same browser settings as regular cookies. For more information on managing your privacy and security settings for Flash cookies, please refer to our Cookie Policy.
In-Person Interactions:
When you visit a booth we host at a trade show or similar event, or when one of our employees visits your premises, we may request certain personal information during your interaction with our team. This may include contact details such as your name, organization name, job title, organizational email address, city and province/state of your organization, and information about your property size and crops grown.
Communications with Us:
When you contact us regarding customer service issues or other inquiries, we collect the content of those communications and any additional information about the communication method (e.g., phone, SMS, email, chat, or social media platforms). For example, if you email us, we collect your email address; if you text us, we collect your phone number, and so on, to identify you during our interactions.
Information We Collect About You from Third Parties:
We may receive personal information about you from various third parties and public sources, such as credit card issuers, financial partners, and data analytics companies, after obtaining your consent. We may collect information about you in connection with investigations into fraudulent or criminal activities on our Website, Applications, or premises. We may also collect information from other sources, including marketing partners, data analytics firms, public databases, publicly accessible social media pages, and other third parties we work with. For example, we use an application that provides real-time insights into how users interact with our product, helping us enhance your customer experience.
2.4 – INFORMATION WE COLLECT WHEN YOU APPLY FOR EMPLOYMENT
As part of our recruitment process, or if you submit a spontaneous job application, we collect only the personal information necessary to evaluate your application and to select the most suitable candidate for the position offered. This information may include, but is not limited to:
- Your name;
- Contact details;
- Academic and professional background;
- Skills;
- References;
- Interests.
You may voluntarily provide additional personal information in your application file, even if such information is not specifically requested by Hortau.
If we engage third parties such as staffing agencies, recruitment firms, or headhunters, we ensure that they comply with the same obligations regarding the protection of personal information.
3 – PURPOSES FOR USING YOUR PERSONAL INFORMATION
We use your personal information to operate our business and activities, and to maintain and develop business relationships with your organization. We will only collect, use, and disclose this information to the extent necessary for these purposes.
We use the personal information we collect from you or that you provide to us for the following purposes:
- To present our products and their content to you;
- To provide you with the information, products, or services you request from us;
- To fulfill the purposes for which you provided the information, or that were described at the time of collection, or any other purpose for which you provide it, such as facilitating the administration of your purchases, rentals, warranties, maintenance programs, and any recall notices;
- To provide you with notices regarding your account;
- To fulfill our obligations and enforce our rights arising from any contract entered into between you and us, or to comply with legal requirements;
- To notify you of changes to the products or services we offer or provide through them;
- To improve our products or services, marketing efforts, and customer relationships and experiences;
- To enable you to participate in interactive features, social media, or similar functionalities on our products;
- To measure or understand the effectiveness of advertising we deliver to you and others, and to provide you with relevant advertisements;
- In any other manner we may describe when you provide the information;
- For any other purpose with your consent.
4 - HOW WE SHARE YOUR PERSONAL INFORMATION
We do not rent or sell your personal information to third parties without your consent. We only share your personal information in the ways specifically outlined in this Privacy Policy.
4.1 - SHARING WITH OUR PARTNERS
We may share your data, including personal information, with:
- Our affiliated companies and brands;
- Third parties who provide services to you or to us;
- Promotional partners;
- Social media platforms;
- Other third parties when necessary to operate our business, deliver services, or comply with legal obligations.
4.2 - OTHER DISCLOSURES
In addition to disclosures you may have consented to or that are permitted under this Privacy Policy, we may transfer your data, including personal information, to third parties under the following limited circumstances:
- When you expressly agree to share the information;
- When the information is anonymized (i.e., individuals cannot be identified, and it no longer constitutes personal information);
- When you choose to make personal information searchable by search engines, share or distribute it publicly, or otherwise make it available;
- To comply with any law, regulation, legal process, or enforceable governmental request, within or outside your country of residence, where we believe in good faith that the law requires it;
- To enforce this Privacy Policy or any agreement, including investigations into potential violations;
- To detect, prevent, or otherwise address fraud, security, or technical issues, or to protect operations or individuals;
- To protect our rights, property, or safety, as well as yours, the public, or others;
- In connection with an acquisition, merger, change of control, debt financing, reorganization, asset sale, bankruptcy, or other change in our business structure or status;
- When necessary to perform the services or solutions you have requested.
5 - HOW WE STORE AND SECURE YOUR INFORMATION
5.1 - INFORMATION SECURITY
We are committed to protecting the confidentiality, integrity, availability, and privacy of your personal information. We have implemented appropriate physical, technological, and procedural security measures to prevent your personal information from being lost, misused, altered, accessed without authorization, or improperly disclosed.
Examples of such measures include restricted access to offices, staff training, password protection, and well-defined internal policies and practices. We also use encryption technology and Secure Socket Layer (“SSL”) protocols in all areas of our products where your personal account information is required. This means that the personal information you submit through our products is encrypted by your device and decrypted on our end. Your personal account information and transaction history are stored behind a firewall.
Additionally, we limit access to your personal information to employees, agents, contractors, and other third parties who have a legitimate business need to know. They are required to process your personal information only according to our instructions and are subject to confidentiality obligations. Our service providers are required to implement adequate security measures to protect your personal information and are not permitted to use it for any purpose other than providing services to us.
Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. Any transmission you make is at your own risk. Once we receive your information, we apply our security practices to try to prevent unauthorized access, use, and/or disclosure. If you believe your interaction with us is no longer secure (for example, if you suspect that the security of any account you may have with us has been compromised), please notify us immediately using the contact information provided in the “How to Contact Us” section below.
5.2 - RETENTION OF PERSONAL INFORMATION
We retain your personal information for as long as necessary to:
- Provide the products and services you have requested;
- Communicate with you regarding a purchase or inquiry you made;
- Manage your choices and rights exercised under this Privacy Policy;
- Maintain your account with us;
- Comply with our legal and regulatory obligations and demonstrate compliance;
- Resolve disputes and enforce our rights and agreements.
5.3 - WHERE WE STORE YOUR PERSONAL INFORMATION
We use facilities operated by Amazon Web Services (AWS) located in the United States for data storage and processing infrastructure. By providing us with personal information, you understand that your data may be transferred, processed, or stored outside your country of residence, including in the United States and Canada, which may have different data protection regimes than your country.
In certain circumstances, courts, law enforcement agencies, regulatory bodies, or security authorities in these other countries may be permitted to access your personal information. Our service providers may also, from time to time, hold your personal information for the purposes outlined in this Privacy Policy.
6 - OTHER WEBSITES AND SERVICES – THIRD PARTY PAYMENT SERVICE
Our Website contains links to third-party websites. These links are provided for reference purposes only and may be governed by privacy practices and policies that differ from ours. We are not responsible for the privacy practices of these third parties, including but not limited to:
- Apple
- Microsoft
- Any other application developers, social media platforms, operating system providers, wireless service providers, telecommunications providers, or device manufacturers.
This Privacy Policy does not address the privacy practices of those third parties. If you choose to use any of these services, your personal information will be collected by that third party and will be subject to its own privacy policy.
We strongly encourage you to review the privacy policies posted on any third-party websites you access through our Website before submitting any personal information. We have no control over and are not responsible for the collection, use, or disclosure of your personal information by such third parties.
7 - APPLICABLE LAW
The Products are operated from Lévis, in the province of Québec, Canada. Therefore, any dispute between you and us is subject to the laws applicable in the province of Québec and the applicable laws of Canada.
Furthermore, you hereby agree to submit to the exclusive jurisdiction of the courts located in the city of Québec with respect to any action or proceeding arising from or related to a breach of this Privacy Policy, the Website, or the Applications.
8 - YOUR ACCOUNT INFORMATION AND PROFILE/PRIVACY SETTINGS
You may:
- Update your account at any time by logging in and accessing the “Edit Profile” section.
- Unsubscribe from our email communications by clicking the “unsubscribe link” provided in those communications or by sending an email to [email protected].
Please note that, as mentioned above, you cannot opt out of service-related communications (e.g., account verification, purchase and billing confirmations and reminders, technical and security notices).
9 - HOW TO ACCESS AND CONTROL YOUR PERSONAL INFORMATION
9.1 - GENERAL INFORMATION
You may contact us at [email protected] to submit any request regarding your personal information. We will respond within a reasonable timeframe. We will make every effort to comply with requests to correct, update, or delete your personal information, unless such information must be retained for legal, business, technical, or security reasons (e.g., backup media created during routine system procedures, or if another person’s privacy would be compromised), or as otherwise provided in this Privacy Policy.
In accordance with privacy laws, you have the following rights regarding the personal information Hortau holds about you:
Access to Your Personal Information
Subject to legal exceptions, you have the right to request a copy of the personal information we hold about you or to view it. You may exercise this right by contacting us using the contact details provided at the end of this Privacy Policy.
Please note:
- Access to your personal information is free of charge. However, in certain circumstances—such as if the request is excessive or unfounded—we may charge administrative fees for transcription, reproduction, transmission, or if you request additional copies. We will inform you of any applicable fees before processing your request.
- We generally respond to access requests within 30 days of receiving all necessary information. If we are unable to grant access or require additional time, we will notify you in writing.
Correction of Your Personal Information
If you believe your personal information is inaccurate or incomplete, you may request a correction by contacting us using the contact details provided at the end of this Privacy Policy. It is your responsibility to inform us of any changes to your personal information so we can keep it up to date.
Obtaining Information About the Processing of Your Personal Information
You have the right to obtain additional information about how your personal information is processed. If you do not find the answers to your questions in this Privacy Policy, you may contact us using the contact details provided.
Withdrawal of Consent
When you provide consent for secondary purposes—that is, purposes not essential to providing our products and services—you may withdraw your consent at any time without consequence.
However, if you refuse to provide personal information necessary for us to deliver our products and services or required by law, we may no longer be able to provide certain services. In such cases, we may need to cancel our engagement with you. You will be informed if such a situation arises.
Right to Data Portability
Unless it presents serious practical difficulties, you have the right to request that certain personal information be provided to you, or to another data controller, in a commonly used machine-readable format.
Concerns Regarding the Management of Your Personal Information
If you have any questions, concerns, or dissatisfaction regarding this Privacy Policy or the management of your personal information, you may contact us using the contact details provided at the end of this Privacy Policy.
9.2 - IF YOU RESIDE IN THE STATE OF CALIFORNIA
We use facilities operated by Amazon Web Services (AWS) located in the United States as our infrastructure for storing and processing personal information. By providing us with personal information, you acknowledge and understand that your data may be transferred, processed, or stored outside your country of residence, including in the United States and Canada, which may have different data protection laws than those in your jurisdiction.
In certain circumstances, courts, law enforcement agencies, regulatory authorities, or security services in these other countries may be permitted to access your personal information. Our service providers may also, from time to time, hold your personal information for the purposes outlined in this Privacy Policy.
10 - HOW TO CONTACT US
If you have any questions about this Privacy Policy, you may contact us at:
Hortau Inc.
966 Chemin Olivier, Suite 450
Lévis, Québec, Canada
G7A 2N1
Phone: (418) 836-7927
Attention: Chief Financial Officer (CFO)
Email: [email protected]
You may also contact our designated Privacy Officer at the same address and contact details above.
If you are a resident of the United States, you may contact:
Hortau Corp.
624 Clarion Court
San Luis Obispo, California 93401
USA
Phone: (805) 545-5994
Toll-Free: 1-888-5-HORTAU
Email: [email protected]
