a precision

irrigation management company

We are a team of irrigation management professionals with a personal touch.

Our expertise is helping growers optimize success of crop quality including great yield and good health.

We pride ourselves in accompanying our clients on a continuous basis with informed agronomic advice and thorough technical support.

Since 2002

Providing Innovative Technologies and Agronomic Expertise

Since 2002, Hortau’s patented irrigation management system has been helping growers keep their plants healthy and use their inputs more efficiently. By tracking soil tension, a direct measurement of precisely how much water is available to the plant, growers anticipate plant stress and irrigate as needed to prevent damage. This ensures optimal crop growth while reducing water use, energy consumption, and environmental impact.

Hortau’s US headquarters is located in San Luis Obispo, CA, and the Canadian headquarters is located in Quebec, Canada. We are proud to have Sales and Field Support staff across the United States and Canada to allow us to be responsive to the needs of our customers.

Meet Our Team

Leadership Team

Jocelyn Boudreau

CEO, CO-FOUNDER


Jocelyn Boudreau is CEO and co-founder of Hortau. He holds a Bachelor of Engineering and a Masters degree in soil physics from Laval University (Québec, Canada). Early in his career, Jocelyn worked at Laval University as a research assistant, helping with the development of a sub-irrigation system in capillary mat for container crops, greenhouse and nursery.

He then acted as a tech consultant for various irrigation, soil physics and technical sales projects, before co-founding Hortau in 2002. He played a key role in the company’s start-up phase, from the business plan and strategy, financing, building and managing a high-level team, as well as the execution of the company’s growth strategy.

Jocelyn is currently responsible for managing the company’s human and financial resources, coordinating the team, strategic planning and also preparing and managing the company’s board meetings. Jocelyn currently lives with his family in San Luis Obispo, Calif, operating out of Hortau’s U.S. headquarters, where he works closely with the sales, marketing and tech support teams on the company’s growth territory.

Bruno Laliberté

CFO


Bruno has been the CFO at Hortau since April 2006, guiding Hortau through multiple rounds of financing and company growth of about 50% in each of the past five years.

Bruno is a graduate of the University of Laval, with a Bachelor in Business Administration Degree in Accounting and Finance. Previously, he was Director of Finance for Rololight Corporation and Labcal Technologies.

Jeremy Otto

VICE PRESIDENT OF SALES


Currently managing Hortau’s sales force in California, Jeremy is a graduate of California Polytechnic State University, San Luis Obispo with a B.S in Agribusiness.

Jeremy joined the Hortau team in 2007. He is a native Californian and grew up in a agricultural family. Along with an entrepreneurial spirit, Jeremy’s knowledge of Ag, technology and science helped Hortau establish itself as an industry leader. As the sole representative in California for many years his role was to sell, service and develop the market. Today he manages seven sales representatives with a focus on business development.

François Proulx

VICE PRESIDENT OF COMMERCIAL OPERATIONS


François joined Hortau in 2017 as Vice-President of Commercial Operations. He brings almost a decade of international sales and operations management experience with both instrumentation and automation manufacturers where François led initiatives to develop the OEM business segment and improve indirect sales channels by establishing strategic partnerships with local distributors and reps.

He holds a BS in international management and marketing from Laval University with combined study-abroad programs from European Business School in Germany and CENTRUM Catolica in Lima, Peru.

Christian Plante

VICE PRESIDENT OF ENGINEERING


Christian brings more than two decades of high-tech management experience to Hortau. A graduate from the University of Laval, his career started in Quebec City where he founded Anillusion with a former colleague from Exfo. The company developed a technology to enable 3D visualization on PCs. This ultimately led him to complete his MBA at Queen’s University in Ontario before landing in Silicon Valley, where he has lived since 2000.

In California, he has been involved with large corporations such as Altera and Broadcom in addition to smaller startups, where he worked on semiconductor projects in various markets such as wireless infrastructure, industrial automation and digital living rooms.

Yannick Marcoux

VICE PRESIDENT OF OPERATIONS


Yannick is in charge of Hortau’s daily operations covering procurement, production, distribution, installation and technical service.

A graduate of the Université du Québec à Trois-Rivières with a Masters degree in engineering, Yannick has worked with Hortau since 2013. Prior to joining Hortau, Yannick was founder and owner of Biplan Consulting, an operational performance optimization company. Yannick has also provided training on Lean and Six Sigma for managers through École de technologie supérieure (ÉTS) continuous education program, and worked for Bombardier Aerospace as a Lean Six Sigma Master Black Belt, and for the consulting firm Createch Group as senior consultant.

Our 'Boots On The Ground' Staff

Western U.S. Support Team

Jeremy DeBoer

TERRITORY SALES MANAGER
tel: (209) 480-5768

Jeff Thorning

TERRITORY SALES MANAGER
tel: (209) 495-6736

Jaxson Toschi

INSIDE SALES MANAGER & GROWER SUPPORT SPECIALIST
tel: (805) 545-5994 x334

Abigayle Huntress

SALES DEVELOPMENT REPRESENTATIVE
tel: (559) 244-1964

Travis Goldman

IRRIGATION ADVISOR
PCA & CCA CERTIFIED
tel: (831) 588-9740

Derek Toschi

IRRIGATION ADVISOR
PCA & CCA CERTIFIED
tel: (661) 332-2590

Jesse DeRousse

IRRIGATION ADVISOR
PCA & CCA CERTIFIED
tel: (209) 606-7015

AJ Cecchettini

WEST COAST AUTOMATION SPECIALIST
tel: (805) 550-7581

Romain Langlois

CENTRAL COAST, GROWER SUPPORT, TECHNICIAN
tel: (805) 540-8112

Derek Gagne

WEST REGION SERVICE MANAGER
tel: (805) 545-5994

Nicholas Doyon

DIRECTOR OF CUSTOMER SUCCESS
tel: (805) 903-3264

MIDWEST, NORTHEAST U.S. Support Team

Cody Jones

REGIONAL MANAGER
tel: (920) 246-9130

Casey Cox

FIELD TECHNICIAN
tel: (805) 545-5994

CANADA Support Team

Caroline Letendre

SALES DIRECTOR
tel: (418) 456-3131

Nicolas Loyer

SERVICE MANAGER
tel: (418) 836-7927 x244

Francis Desaulniers

GROWER SUPPORT
tel: (418) 836-7927 x231

Get In Touch

Contact Details

If you are interested in working with us then please drop us a line, we would love to hear from you.

Contact Us

Drop Us A Line

Get In Touch

Contact Details

If you are interested in working with us then please drop us a line, we would love to hear from you.

Contact Us

Drop Us A Line