Hortau Sponsors, Participates in Calif. AgTech Events

hortau-irrigation-management-systemAs a fourth-year of drought wears on in California, Hortau has been an active participant and sponsor in a number of AgTech Events geared toward providing growers with sustainable water technologies and best practices.

Hortau CEO Jocelyn Boudreau spoke on a panel about “Technology to Address the Water Challenge” at GAI AgTech Week San Francisco on June 23.

“As a team, we focus on the application and the agronomy,” Boudreau said of the Hortau platform. “The key success factors for us, and I think anybody in the space, should be the quality, relevance and consistency of your data.”

The keynote at the event was delivered by U.S. Secretary of Agriculture Tom Vilsack, who promoted investment in the agtech space and said there’s no question “sensing materials will change how we view farming.”

That change is already taking place in California, where hundreds of growers are using precision irrigation management by Hortau to cut back water use on average by 20-35%.

To help push its technology forward in California, Hortau recently secured $5 million in financing from Advantage Capital Agribusiness Partners, LP – a $154.5-million fund, licensed as a Rural Business Investment Company (RBIC) by the U.S. Department of Agriculture (USDA).

The investment was highlighted by a number of media sources, including Forbes, which hosted the Forbes Reinventing America AgTech Summit in Salinas on July 8-9.

Hortau regional representatives from throughout California were on hand for the invite-only AgTech Summit, which brought together “the smartest and most innovative minds in Silicon Valley and global agriculture in Salinas Valley to tackle some of the world’s most critical challenges.”

You can learn more about how Hortau and other ag tech companies are helping farmers grow more with less in the latest edition of Forbes, The Internet vs. the Great California Drought.