Hortau to Talk Precision Irrigation Management at World Ag Expo

Following one of the driest Januarys on record, drought impact on California’s variety of crops is sure to be a major topic of conversation at the 2015 World Ag Expo in Tulare on Feb. 10-12.

To help growers get off to a healthy start in what appears to be another dry growing season, Hortau will have its entire California team of irrigation management consultants on hand at the Expo to discuss the benefits of precision irrigation management and how soil sensor technologies can help them grow more with less water.

Founded in 2002, Hortau is an industry leader in wireless, web-based irrigation management systems. Hortau’s soil tension-based monitoring stations help growers detect plant stress in real-time via mobile devices and computers, ensuring optimal crop growth while reducing water use, energy consumption and environmental impact.

In 2014, Hortau helped California growers save, on average, 20-30% on their water use. Hortau also expanded its grower support team with an additional $3.5 million in funding, helping growers succeed where other precision irrigation management companies have failed.

This year, Hortau continues to grow its technical support team, remaining one of the only soil-moisture monitoring companies to offer complete, proactive service – from the initial consultation until long after our systems are installed.

“With the season underway, now is the time to be measuring soil moisture and paying close attention to plant stress,” said Jeremy Otto, who heads business development for Hortau. “With water being a concern, you have to stay ahead of the curve. You can do that by using soil tension to measure exactly how much water the crop needs, avoiding stress events that are going to affect production negatively over the remainder of the season.”

This year marks the 48th anniversary of the World Ag Expo, which runs Feb. 10-12 at the International Agri-Center, 4500 South Laspina Street, Tulare. Cost of the event is $15.

Visit Hortau.com for more information on Hortau’s proprietary irrigation management system and simplified software for both desktop and mobile devices, or contact us directly at (805) 545-5994 and media@